Research for the pre-build moment
Evidence first.
Better ideas.
Stronger wedge.
Compare competing products before you spend weeks of evenings building one. See the offer, the price, the trade-offs, and where your idea could matter.

The pre-build decision
You have more ideas than build time.
ideas.so turns scattered browsing into a grounded comparison, so you can choose what to pursue, find the wedge, or stop before the sunk cost starts.
Follow the evidenceSee the trade-offs in one place.
| Signal | Alternative A | Alternative B | Your wedge |
|---|---|---|---|
| Offer | who it serves | evidence to compare | find the gap |
| Pricing | where it changes | open question | find the gap |
| Strength | why people choose it | evidence to compare | find the gap |
| Weakness | what to pressure-test | open question | test this |
From evidence to implication
A quicker path from “interesting” to “worth building.”
Research is only useful when it changes the decision. ideas.so keeps the path short and the uncertainty visible.

“Should I build this?” is too blunt a question.
Start with the offer. Inspect the price. Name the strength. Call out the weakness. Then decide whether there is a wedge worth testing.
Make the next decision


Before you commit the evenings
Start with the evidence you wish you had.
Choose a stronger idea, identify a credible wedge, and keep the decision yours.
Start with ideas.so